How Long Does Trade Mark Protection Last?

In Australia, New Zealand and the United Kingdom, a registered trade mark typically lasts for ten years from the official filing date. This ten-year protection period secures your exclusive rights to use your brand in connection with your nominated goods or services. 

After the ten-year period, you must renew your trade mark to maintain your legal protection. Failing to renew may cause your registration to lapse, removing your exclusive rights and leaving your brand open to imitation. 

When Should You Renew Your Trade Mark?

Trade mark offices in Australia, New Zealand and the UK usually send renewal reminders well before the due date. You should aim to renew during the final six months before the ten-year anniversary to avoid penalties or administrative delays.

Some jurisdictions provide a post expiry grace period (typically up to six months). However, renewing on time helps you avoid late fees and ensures continuous protection of your trade mark rights. 

How to Renew Your Trade Mark Registration

Renewing your trade mark involves lodging a renewal application and paying the applicable fee to the relevant intellectual property office. While the exact process differs slightly across Australia, New Zealand and the UK, it generally involves: 
 
• Confirming your trade mark details and ownership 
• Paying the renewal fee 
• Submitting any required documentation 

Why Timely Renewal Matters

Keeping your trade mark registration current ensures your exclusive rights remain active. Renewal also prevents competitors from registering similar marks, protecting your reputation and reducing the risk of legal disputes. 

Let plummark. Help You Monitor and Renew

Plummark can help you monitor and manage your trade mark renewals in Australia, New Zealand and the UK. Our renewal service keeps your IP portfolio protected so you can focus on building your brand with confidence.