How Long Does Trade Mark Protection Last?

When you register a trade mark in Australia, New Zealand, or the UK, your registration generally lasts for 10 years from the date it’s officially registered.

After that period, you need to renew your trade mark to keep your exclusive rights. Failure to renew means your trade mark can lapse, leaving your brand unprotected.

When Should You Renew Your Trade Mark?

Trade mark offices typically send reminders before renewal deadlines.
It’s important to renew your registration before it expires—usually within the final six months leading up to the 10-year anniversary.

Some countries also offer a grace period after expiry (often 6 months), but renewing within the official timeframe avoids extra fees or the risk of losing your rights.

How to Renew Your Trade Mark Registration

Renewal involves filing a renewal application and paying the renewal fees to the relevant trade mark office.

The process can vary slightly between Australia, New Zealand, and the UK, but generally includes:

• Confirming the trade mark details and owner

• Paying the renewal fee

• Submitting any required documentation

Why Timely Renewal Matters

Renewing your trade mark keeps your exclusive rights active and prevents others from registering or using your mark. A lapsed registration can cause confusion, loss of brand reputation, and legal vulnerability.

Let plummark. Help You Monitor and Renew

If you’d like assistance renewing your trade mark registrations, or want us to monitor your portfolio and action renewals on your behalf, contact us at support@plummark.co.

We make trade mark renewals straightforward so you can focus on growing your brand with confidence.