What is a trade mark audit?

A trade mark audit is a structured review of your registrations and applications to identify coverage gaps, ownership issues, renewal deadlines and practical risks, and to produce a clear action plan.

What do I get at the end of the audit?

You receive a prioritised action plan showing what to fix, what to renew, what to file next, and what can wait.

Can you audit overseas trade marks too?

Yes. We can review portfolios across Australia, the UK and New Zealand, and coordinate next steps for other countries where needed.

Blog

Plummark Perspective.

THE BRIEF

Trade mark thinking. Without the guesswork.

Practical guidance from the team who handles trade mark filings every day, written to help you make faster, safer decisions.

Browse articles

Brand Protection

Trade Mark vs Copyright: Which One Protects Your Brand?

Trade mark vs copyright in Australia: what each protects, how long they last, and which parts of your brand, from your name to your logo, need which right.

24 Sept 2026

Renewals & Maintenance

How Long Does a Trade Mark Last in Australia? (And What Happens When It Expires)

How long a trade mark registration lasts in Australia, how renewal works, and what happens if the renewal deadline is missed.

9 Aug 2026

Filing & Applications

How to Check for Obvious Trade Mark Risks Before You Apply

Learn how to check for obvious trade mark risks before filing, using TM Checker and identical match searches, and when a full search is worthwhile.

7 Mar 2026

Fees & Costs

UK Trade Mark Filing Fees Are Increasing in 2026

UK trade mark fees are increasing in 2025. Learn which fees rise, how to save money, and whether you should file early or use Madrid Protocol instead.

6 Dec 2025

International Protection