Introduction

A trade mark is any sign (word, logo, shape, sound or combination) used to distinguish your goods or services from those of others. For businesses in Australia, New Zealand and the UK, a registered trade mark is one of the simplest and most effective ways to protect your brand identity.

What Qualifies as a Trade Mark?

A trade mark can include:

• Brand names and product names

• Logos and stylised marks

• Slogans or taglines

• 3D shapes or packaging

• In some cases, sounds or non-traditional marks

To be registrable, a trade mark must:

• Be distinctive (not descriptive of the goods or services)

• Be used, or intended to be used, in trade

Key Benefits of Registering a Trade Mark in AU/NZ/UK

• Exclusive rights. A registered trade mark gives you exclusive rights to use your brand for the goods and services you register.

• Asset value. Your trade mark becomes an intangible asset that can be sold, licensed or used to support valuation and investor confidence.

• Clearer online and offline branding. Registration protects your brand across packaging, signage, websites, social media and online marketplaces.

How to Get Started

1. Check availability of your brand

2. Choose what to protect (name, logo, or both)

3. Select classes for goods and services

4. File your application with IP Australia, IPONZ or the UK IPO

Or start through plummark to make the process simple and clear.

This article is for general information only and does not constitute legal advice. You should seek professional advice tailored to your specific situation before acting on any of the information provided.