🕒 2-minute read

Introduction.

A trade mark is any sign—word, logo, shape or combination—used to distinguish your goods or services from those of others. Beyond mere branding, a trade mark signals quality to consumers and builds long-term recognition.

What Qualifies as a Trade Mark?

Trade marks can include logos, slogans, three-dimensional shapes or even sounds.

To be registrable, a trade mark must be distinctive (i.e. not merely descriptive) and actually used (or intended to be used) in commerce.

Key Benefits of Registration.

1. Exclusive Rights: Only you can use the mark in relation to your registered goods & services.

2. Asset Value: A registered trade mark can be sold or licensed as an intangible business asset.

How to Get Started.

File your application online in a few easy steps with plummark.

This article is for general information only and does not constitute legal advice. You should seek professional advice tailored to your specific situation before acting on any of the information provided.