Ready to file
You've chosen a name or logo and want to lodge the application. We handle the process from here.
Established but unprotected
You've been trading under your brand for years but never registered it. Every day without registration is a risk you don't need to carry.
New brand launch
You want protection in place before you spend on marketing. Lock in your rights first - then invest in the brand.
Online selling
You sell via Shopify or marketplaces and want brand protection set up. Registration is often a platform requirement too.
UK and NZ expansion
You want to file in Australia, the UK, New Zealand, or a combination. We file directly in all three - no referral needed.
Recently rebranded
You've changed your name or identity. The new brand needs its own registration - don't assume your old protection carries over.
01
Pre-filing clearance review
We assess the register for conflicting marks and identify any risks before you commit to filing. You get a clear picture of registrability before a dollar is spent.
02
Goods and services specification drafting
We draft a specification broad enough to cover your commercial needs but precise enough to pass examination — a balance that makes a material difference to the strength of your registration.
03
Class strategy advice
We identify the correct Nice Classification classes and advise on whether multi-class filing is warranted for your specific business activities.
04
Filing with the relevant registry
We file directly with IP Australia, IPONZ, or the UKIPO on your behalf, typically within 2 business days of receiving your instructions.
05
Examination support
If the examiner raises objections, we respond on your behalf. Adverse examination responses are handled at a fixed fee - no surprises.
06
Registration confirmation
We keep you updated at each milestone and confirm once your trade mark is accepted and registered.
Respond to office actions & examiner reports
When the office raises objections, we explain the report in plain English and prepare a tailored response - from legal arguments to amendments - to keep your application on track.
Adverse examination report response
A detailed, attorney-prepared written response to an adverse examination report - covering all grounds raised and the strongest available arguments to overcome the objection.
Portfolio management
We track renewals and key deadlines, keep owner details aligned with your structure, and help you maintain a portfolio that matches how your business actually runs.
Trade mark audits
We review how you use your brand against what's registered on the trade mark registers. You receive a practical action plan showing where you're covered, where you're exposed, and what to fix next.
When there's a dispute
We act for trade mark owners bringing or defending opposition proceedings. You get a realistic view of your chances, clear options, and help with all documents and deadlines.
Non-use or
revocation actions
We bring or defend non-use and revocation actions to remove unused marks or protect your own registration - gathering evidence and handling the process with the office.
Not sure where to start?
Tell us about your trade mark and we'll come back with practical next steps and clear pricing.
Do I need a trade mark to use a business name?
No. Business names and company names are different from trade marks. A trade mark is what gives you stronger legal rights to stop others using the same (or confusingly similar) brand for similar goods/services.
Should I file a word mark, a logo, or both?
If budget allows, many businesses file the word mark first (strongest protection for the name). A logo filing can make sense if your logo is distinctive or you rely on it heavily.
What does “classes” mean?
Trade mark fees depend on the number of categories (“classes”) of goods/services you choose. You only get protection for the classes you file in.
Can I change the owner later?
Sometimes, but it can be messy and may require formal steps. It’s better to file correctly from day one.
What if someone already has a similar mark?
That’s where a clearance search and risk check helps. If you want that level of confidence, ask us about our clearance search service.
Can Plummark help me register a trade mark in other countries like the US or EU?
Yes. While our self-serve platform currently supports Australia, New Zealand and the UK, we also offer managed trade mark filing support in other countries, including the US and EU. Tell us where you need protection and we will guide you through the process and handle the paperwork.