Trade Mark Registration in Australia, the UK and New Zealand
File your trade mark online, with help choosing the right goods and services. We'll do the rest.
What you get
Filing done properly
Right owner, right classes, right wording, filed correctly the first time.
Coverage that fits
Protection that matches what you actually sell, not guesswork.
Clear updates
Simple updates and next steps as the application moves forward.
Who it's for
Ready to file
You have chosen the name or logo and want to lodge the application.
Clear offering
You can describe what you sell, so we can match the right classes.
New brand launch
You want protection in place before you spend on marketing.
Online selling
You sell via Shopify or marketplaces and want brand protection set up.
UK and NZ expansion
You want to file in Australia, the UK, New Zealand, or a combination.
Clean application
You want the application done properly, owner details, classes, and wording.
What this service includes
Class guidance
We recommend the right classes for your goods and services.
Specification drafting
Clear goods and services wording that fits the rules of each country.
Owner setup
Applicant details checked so ownership is accurately recorded from day one.
Filing and tracking
Application lodged and tracked throughout
Updates and decisions
We explain what is happening and what needs a decision from you.
Examiner report pathway
If a report is issued, we explain options and scope the response clearly.
If you need deeper clearance work (similar marks, risk analysis, strategy), that’s a separate service and we’ll tell you upfront.
Choose where you want protection
Trade marks are territorial. You only get rights in the countries you register in.
Australia
(IP Australia)
Best for Australian businesses, or anyone trading in Australia. You can choose a standard filing or a faster examined option depending on your situation.
United Kingdom
(UK IPO)
Best for UK trading, UK brand protection, Amazon/retail requirements, or expansion plans into the UK.
New Zealand
(IPONZ)
Best for businesses selling or expanding into New Zealand.
Not sure which country to start with? File where you’re trading now (or launching first). You can add other countries later.
How it works
Details intake
You share the trade mark, what you sell, and the countries.
Coverage setup
We confirm classes and draft the goods and services wording.
Filing
We lodge the application in AU, UK, NZ, or a combination.
Examination
The office reviews the application, we keep you updated.
Acceptance
If accepted, it moves to the publication stage.
Registration
If no issues arise, it proceeds to registration.
Common mistakes we help you avoid
Wrong owner
Filing under the wrong entity, then needing to fix it later.
Wrong classes
Missing what you actually sell, or paying for coverage you do not need.
Messy wording
Goods and services wording that triggers objections or limits protection.
Skipping the search
Filing without checking risk, then facing rebrand pressure.
Deadline slips
Missing response dates, renewals, or key steps in the process.
Protecting the wrong thing
Registering only a logo, not the name, or missing key brand variants.
Timeframes
Trade mark registration takes months, not days.
Timing depends on the country, examination issues, and whether anyone opposes the application.
Do I need a trade mark to use a business name?
No. Business names and company names are different from trade marks. A trade mark is what gives you stronger legal rights to stop others using the same (or confusingly similar) brand for similar goods/services.
Should I file a word mark, a logo, or both?
If budget allows, many businesses file the word mark first (strongest protection for the name). A logo filing can make sense if your logo is distinctive or you rely on it heavily.
What does “classes” mean?
Trade mark fees depend on the number of categories (“classes”) of goods/services you choose. You only get protection for the classes you file in.
Can I change the owner later?
Sometimes, but it can be messy and may require formal steps. It’s better to file correctly from day one.
What if someone already has a similar mark?
That’s where a clearance search and risk check helps. If you want that level of confidence, ask us about our clearance search service.
Can Plummark help me register a trade mark in other countries like the US or EU?
Yes. While our self-serve platform currently supports Australia, New Zealand and the UK, we also offer managed trade mark filing support in other countries, including the US and EU. Tell us where you need protection and we will guide you through the process and handle the paperwork.
Ready to register your trade mark
Start the application online and it will be reviewed by a trade marks expert before filing.
Some of our other services
International filing
Protect your brand in other countries
We help you extend protection overseas through the Madrid Protocol or local attorneys where needed. You get clear advice on which countries to cover, costs, and the best filing route.
Trade mark clearance search
Check your mark is safe to use
We search the official registers for identical and similar trade marks in your key countries. You get a clear risk assessment and practical recommendations before you invest in branding or filing.
Trade mark protection advisory
Shape a protection strategy that fits your brand
We help you decide what to protect, which classes to cover, and when and where to file. The focus is on avoiding problems and making your budget go further.