Why registering your trade mark opens the door to Amazon

If you’re planning to sell on Amazon, one of the most powerful steps you can take is applying to register your trade mark. It’s not just about protecting your brand name or logo – it also unlocks access to Amazon’s Brand Registry, which can transform the way you sell.

Trade mark protection, simplified

Applying for a trade mark means you’re taking steps to legally protect your brand . It gives you the exclusive right to use your name or logo for your goods and services in the country you register in. That protection helps stop competitors copying or free-riding on your brand and reputation.

At Plummark, we’ve made the process as simple as possible. You choose your goods and services, we handle the rest, and your application is lodged directly with the relevant IP office. Flat fees, no surprises.

Why Amazon cares about trade marks

Amazon wants to give customers confidence that the brands they see are genuine. That’s why they only allow sellers with a registered trade mark (or at least a pending application in some regions) to join Brand Registry.

Once you’re in Brand Registry, you get:

• Better brand protection - report and remove counterfeit listings faster.

• More control over your product listings - including enhanced content and A+ pages.

• Access to brand-only tools like Sponsored Brands ads and Amazon Stores.

In short: your trade mark doesn’t just protect your name. It also opens the gate to tools that help your brand grow.

The timing matters

The earlier you file your application, the sooner you can show Amazon you’ve taken that step. In Australia, New Zealand, and the UK, you can usually use your application number to access Brand Registry - you don’t always have to wait until full registration.

That means you don’t need to delay your Amazon launch. You can apply now, get your filing number, and start unlocking Amazon’s brand tools straight away.

How we can help

Plummark exists to make trade mark filing affordable, fast, and transparent. We don’t charge by the hour – we offer flat fees per application, so you always know what you’ll pay upfront.

If Amazon is part of your growth strategy, securing your trade mark is one of the smartest early moves you can make. Protect your brand, unlock new tools, and build a stronger foundation for your business.

Ready to get started?

Applying for your trade mark is the first step towards unlocking Amazon Brand Registry. If you’re ready to protect your brand and open up new selling opportunities, start your application today.