Trade mark audits
A structured review of your trade marks to spot gaps, reduce risk, and set a clear plan for what to register.
What you get
Registered trade marks attorney
Attorney-led advice.
Plain-English advice
A clear, plain-English gap analysis
Commercial, practical approach
Focused on outcomes, not noise.
Who it's for
Portfolio cleanup
You want a clear view of what you own and where it sits.
New markets
You are expanding and want coverage to match your growth.
Funding or sale
You want the portfolio cleaned-up for due diligence.
Business changes
New entity, restructure, acquisition, or sale.
Brand updates
New logos, taglines, product lines, or rebrand work.
Multiple brands
You have several marks and want one tidy action plan.
What this service includes
What you have now
We map your current registrations and applications
What's missing
We spot gaps in countries and unregistered marks
Risk flags
We flag gaps in protection, and provide practical recommendations
Ownership and structure
We check names/entities and fixable issues
Renewals and housekeeping
We provide renewals, deadlines, and marks that may be worth abandoning
Action plan
A simple plan with clear priorities
How it works
Portfolio intake
You share your marks, countries, and any key dates.
Portfolio review
We map what is filed, pending, and missing.
Issues and gaps
We flag gaps, risks, ownership issues, and renewals.
Action plan
You get a clear plan.
Scope and fees
We confirm what is included before work starts.
Implementation
If you want, we can file, fix, renew, and manage next steps.
What are the timeframes?
Depends on how many marks and countries are involved. Once we have your list, we’ll confirm timing and deliver the action plan in a clear, plain-English format.
What do I get at the end?
A clear action plan: what to fix, what to renew, what to file next, and what can wait.
Do you include new filings?
The audit itself is a review + plan. If you want us to implement, we scope that separately or as an add-on.
Can you audit overseas trade marks too?
Yes. We can review AU, UK, NZ and international portfolios and coordinate next steps where needed.
Will you tell us what to drop?
Yes - if a mark no longer serves a purpose, we’ll say so and explain the trade-off.
Want a clear understanding of your trade mark position?
Send your portfolio list and we’ll recommend the best audit scope.
Portfolio management
Keep your trade marks organised and up to date
We track renewals and key deadlines, keep owner details aligned with your structure, and help you maintain a portfolio that matches how your business actually runs.
Trade mark protection advisory
Shape a protection strategy that fits your brand
We help you decide what to protect, which classes to cover, and when and where to file. The focus is on avoiding problems and making your budget go further.
International filing
Protect your brand in other countries
We help you extend protection overseas through the Madrid Protocol or local attorneys where needed. You get clear advice on which countries to cover, costs, and the best filing route.