Trade mark portfolio management
Ongoing management of your trade marks - renewals, changes, new filings, and practical advice as your brand grows.
What you get
Registered trade marks attorney
Attorney-led advice and drafting.
Plain-English advice
On-going advice on recommended actions
Commercial, practical approach
Focused on outcomes, not noise.
Who it's for
Multiple marks
More than one trade mark, brand, or country to manage.
Renewal control
You want renewals and updates handled without last minute stress.
Growing business
New products or markets, and coverage needs to keep up.
Business changes
New entity, restructure, acquisition, or sale.
Single point of contact
One place to handle trade mark housekeeping and next steps.
Ongoing support
Practical guidance as your brand and portfolio evolve.
What this service includes
Renewals
Deadlines tracked, reminders sent, renewals handled on time
Portfolio register
A clear register of what’s filed, where, and what’s next
Record updates
Owner changes, assignments, and name/address updates
Expansion support
Practical guidance on new filings as products/markets change
Risk flags
Spot issues early (gaps, weak marks, problem overlaps)
Point of contact
Simple communication and clear next steps when something needs action
How it works
Portfolio intake
You share your marks, countries, and any key dates.
Portfolio tidy
We confirm owners, status, and what’s actually on file.
Management setup
We set the workflow, reminders, and how we’ll communicate.
Ongoing actions
Renewals, updates, and new filings handled as needed.
Simple reporting
Clear updates: what changed, what’s next, and what needs a decision.
Support on demand
Fast advice when something comes up (new market, new brand, new risk).
What are the timeframes?
Portfolio management is ongoing. Once we have your list, we can set it up quickly and start tracking deadlines immediately.
Do you handle renewals?
Yes - we track deadlines, remind you, and manage the renewal process.
Can you manage overseas portfolios too?
Yes. We can manage AU/UK/NZ and coordinate other countries where needed.
Can you fix ownership issues?
Yes - we can manage assignments and updates, and keep records consistent.
Do you include new filings?
Portfolio management covers ongoing upkeep. New filings are scoped clearly as needed.
How do we keep track of everything?
We maintain a clear register and keep updates simple: what changed and what’s next.
Want your trade marks managed properly, without the admin?
Send your portfolio list and we’ll recommend the best scope.
Trade mark audits
Find gaps and risks in your protection
We review how you use your brand against what’s registered on the trade mark registers. You receive a practical action plan showing where you’re covered, where you’re exposed, and what to fix next.
International filing
Protect your brand in other countries
We help you extend protection overseas through the Madrid Protocol or local attorneys where needed. You get clear advice on which countries to cover, costs, and the best filing route.
Trade mark protection advisory
Shape a protection strategy that fits your brand
We help you decide what to protect, which classes to cover, and when and where to file. The focus is on avoiding problems and making your budget go further.