Trade Mark Protection Advisory
Practical advice to protect your brand before problems start - what to register, where to file, and how to use your trade mark safely.
What you get
Protection roadmap
What to register now, next, and later.
Smarter spend
Focus spend where it protects revenue first.
Safer brand use
Practical guidance to avoid avoidable risk.
Who it's for
Before you file
You want a clear plan on what to register and where to start.
New brand choice
You are choosing a name and want to avoid rebrands later.
Logo and tagline
You are unsure what to register first, name, logo, or both.
Country expansion
You need a staged plan for the UK, NZ, or overseas.
Copycat risk
You have seen lookalikes and want to know your options.
Clean structure
You want ownership and brand family setup done properly.
What this service includes
Protectability check
Is the mark protectable, and where are the risks.
Filing strategy
Where to file first, and how to stage filings.
Class guidance
Coverage that matches what you actually sell.
Use guidance
How to use your mark to build and preserve rights.
Structure advice
Owner setup, brand families, and portfolio basics.
Next steps plan
Clear options: file, search, monitor, negotiate, or act.
How it works
Details intake
You share the mark, what you sell, and where you operate.
Risk check
We assess likely issues and priorities.
Strategy scope
Fixed scope advice, with clear recommendations.
Protection plan
A do now, next, later roadmap.
Optonal filing
If you want, we file and manage the process.
Ongoing support
Help as your products, markets, and brand evolve.
Timeframes
Quick advisory can often be turned around fast once we have the details. If you have a deadline, send it through and we will prioritise it.
Do I need to register in every country?
Not usually. We can stage filings based on where you sell now and next.
Should I register the logo, the name, or both?
Often the name is the priority, but it depends on how you brand and what you can enforce.
Can you advise before we commit to a brand name?
Yes - that’s one of the best times to get advice.
What if someone is already using a similar name?
We’ll assess practical risk and options (adjust, negotiate, file strategically, or avoid).
What if someone copies us online?
We’ll explain your options (platform takedowns, letters, and when escalation makes sense).
Want a clear plan to protect your brand?
Send your mark and what you sell, and we will recommend the best next step.
Applying to register your trade mark
Trade mark registration (Aus, UK, NZ)
We prepare and file your trade mark application, with a carefully drafted goods and services list. We manage the process and official correspondence until a decision is reached.
International filing
Protect your brand in other countries
We help you extend protection overseas through the Madrid Protocol or local attorneys where needed. You get clear advice on which countries to cover, costs, and the best filing route.
Portfolio management
Keep your trade marks organised and up to date
We track renewals and key deadlines, keep owner details aligned with your structure, and help you maintain a portfolio that matches how your business actually runs.